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Business tip for today: when you have a world-famous, instantly-recognizeable brand name, change it.

I mean really, you can’t have people buying your products. That might actually make money, and jeez, what would you do with that?

Instead of the simple, four-letter “Palm”, the insipid twits in Palm’s management spent two years in business meetings to come up with their new company name, “<a href=http://palmone.com/">PalmOne. Brilliant. And the lower-case L is the numeral 1. On purpose.

They were probably drinking “New Coke” the whole time.

PalmOne. It’s like Palm tried to sign onto IRC and someone else had their nickname, so they changed it to something ‘leet’.